pISSN : 1738-8511
한국메이크업디자인학회지, Vol.16 no.2 (2020)
화장품 브랜드의 립 메이크업 색상 분석
In this study, the color of lip makeup shown in domestic and foreign color cosmetics brand makeup will be identified and analyzed by the characteristics of each year and season, and it will become the basis for research on color trends of lip makeup in the past five years. The brands subject to analysis have selected 10 domestic and foreign color cosmetics brands that regularly present trend looks by season and year over the past five years. The criteria for selecting photos were used to analyze the color of lip makeup through official sites of cosmetics brands and advertisement images of cosmetics brands. Overall, the lip makeup color of cosmetics brands was most used in red and bright tone. This shows that clear and cheerful colors are mainly used in cosmetics brand advertisements, and the preferred color for lip makeup is a high-pitched, bright tone. Also, if you look at the flow of lip makeup colors, lip colors are still popularly preferred, but it can be suggested that subtle colors such as the original lip colors are also the trend of recent lip colors. It is hoped that this study will be the basis for researching the color of lip makeup and lip makeup trends in the future. I also hope to contribute to improving the development of makeup and color research in the future.
화장품 브랜드; 립 메이크업; 립 메이 크업 색상 ;cosmetics brand; lip makeup; color of lip makeup